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Commercial
DisplayDISPLAY GUIDES / DE

GLOSSARY / 30

Display terms explained.

30 terms, each with a concrete project question. Search German and English names.

30 terms

01

Commercial display

#

A screen specified for business use. The name alone does not establish operating hours, orientation or warranty.

PROJECT QUESTIONIs the exact model approved for our use?

Commercial displays
02

Digital signage

#

Managed display of digital content at defined locations, including content, player, display and operation.

PROJECT QUESTIONWhat job does each site perform?

Digital signage
03

Outdoor display

#

A display system for the intended outdoor installation. Suitability requires assessment of light, weather, heat and mounting.

PROJECT QUESTIONWhich site conditions were assessed?

Outdoor displays
04

Luminance / brightness

#

Luminance describes light from a surface in a direction. It does not alone determine readability in ambient light.

PROJECT QUESTIONUnder which conditions does the stated value apply?

Outdoor displays
05

Nit

#

Common name for cd/m², the unit of luminance. Peak values and usable sustained operation need separate checks.

PROJECT QUESTIONIs that value sustainable at the site?

Outdoor displays
06

IP rating

#

Classification of enclosure protection under IEC 60529. Not a complete claim of outdoor suitability or thermal behavior.

PROJECT QUESTIONWhich configuration does the evidence cover?

Outdoor displays
07

CMS

#

Content management system: software for maintaining, scheduling and distributing content. Device control is an additional task.

PROJECT QUESTIONCan roles, approvals and offline cases be tested?

CMS & remote management
08

Remote device management

#

Remote monitoring and control, such as status checks or restarts. Scope depends on the product.

PROJECT QUESTIONWhich failures are detected and who responds?

CMS & remote management
09

Wayfinding

#

Guidance from the current location to a destination. Consistent destination names and clear directions matter more than decoration.

PROJECT QUESTIONCan first-time visitors actually reach the destination?

Kiosks & freestanding displays
10

Touch display

#

A display with touch input. Sensor, glass, software and the task must work together.

PROJECT QUESTIONWas the real application tested on this assembly?

Interactive displays
11

LCD

#

Liquid crystal display: an imaging system using liquid crystals, typically with separate backlighting.

PROJECT QUESTIONAre image, orientation and operating conditions suitable?

Commercial displays
12

Direct-view LED

#

An image surface of directly visible LEDs, often modular. Distinct from LED backlighting in an LCD.

PROJECT QUESTIONDo pixel pitch, distance and service access fit?

Commercial displays
13

Video wall

#

A display assembled from multiple image segments. LCD walls need content designed around visible joins.

PROJECT QUESTIONDo joins interrupt essential information?

Commercial displays
14

Pixel pitch

#

Distance between neighboring pixel centers. Evaluate with content and viewing distance for LED surfaces.

PROJECT QUESTIONWas the smallest essential text tested?

Commercial displays
15

Bezel

#

Physical border around the image area. Across multiple displays it can define visible joins.

PROJECT QUESTIONIs the content layout adapted to the joins?

Commercial displays
16

Orientation

#

Intended mounting direction, such as portrait or landscape. Not every model supports every orientation.

PROJECT QUESTIONIs there explicit approval?

Commercial displays
17

Duty cycle

#

Planned operating schedule for a device. Approval and warranty must match the actual schedule.

PROJECT QUESTIONDo the terms cover our schedule?

Commercial displays
18

Media player

#

Hardware or integrated software that plays content. Selection includes compatibility, offline behavior and updates.

PROJECT QUESTIONWhat continues without network access?

CMS & remote management
19

System on chip

#

An integrated computing platform that may handle player functions inside the display. Check app and update support separately.

PROJECT QUESTIONHow long will our software be supported?

CMS & remote management
20

Playlist

#

Sequence and rules for playback. Rotation must not make essential information unavailable.

PROJECT QUESTIONDoes duration fit dwell time?

Digital signage
21

Proof of play

#

A record of playback. Without further checks it proves neither visibility nor attention.

PROJECT QUESTIONWhat evidence does our use case require?

CMS & remote management
22

Offline playback

#

Playback without a current network connection, often from locally stored content. Test freshness and limits.

PROJECT QUESTIONWhich version appears during a disconnection?

CMS & remote management
23

Fallback

#

A planned alternative when a display or data source fails. May be digital, printed or a different operating process.

PROJECT QUESTIONWho activates the alternative?

CMS & remote management
24

Capacitive touch

#

Touch sensing through changes in an electric field. Suitability depends on sensor, input and glass construction.

PROJECT QUESTIONIs the planned glass/input combination confirmed?

Interactive displays
25

Infrared touch

#

Touch sensing through an optical grid. Test frame, edges and environment in the full assembly.

PROJECT QUESTIONDoes input work reliably at the edge?

Interactive displays
26

Cover glass

#

Additional glass in front of the display. Reflections, cleaning and touch support affect use.

PROJECT QUESTIONWas the complete touch system tested with this cover glass?

Interactive displays
27

Kiosk mode

#

A restricted public interface. Must protect administrative access and reset abandoned sessions.

PROJECT QUESTIONDoes any personal input remain after reset?

Kiosks & freestanding displays
28

Service access

#

Space and procedure for maintenance or replacement. Check against the final installation before ordering.

PROJECT QUESTIONCan the part be replaced without unnecessary dismantling?

Kiosks & freestanding displays
29

Total cost of ownership / TCO

#

Costs from purchase through operation and replacement over a defined period. State assumptions for licenses, energy and service.

PROJECT QUESTIONDo all proposals cover the same scope?

Commercial displays
30

Acceptance testing

#

Documented checking of agreed outcomes. Connects requirements with tests, owners and unresolved defects.

PROJECT QUESTIONDoes every mandatory requirement have a traceable test?

Commercial displays

Sources for technical definitions